Fall From Grace: How Brands can avoid losing Status, Respect & Prestige.
February 22, 2010
Like people, brands make mistakes. But their mistakes are much bigger because they reach millions of people and might destroy the image of the brand leading to a phenomenal fall from grace. This is a paper about brands loosing status, respect, and prestige and how to avoid it.
To download white paper CLICK on link below:
http://www.brandchannel.com/images/papers/497_Fall_From_Grace.pdf>
