Future Tense: The Global CMO.

What are the greatest challenges faced by Chief Marketing Officers around the globe? What strategies are they implementing to surmount these challenges?

To better understand how the role of CMO is evolving to address the rapid changes in technology, consumer behavior, and the media landscape, Google has sponsored “Future Tense: The Global CMO.” The whitepaper presents the results of a global survey of more than 230 senior marketing executives, including interviews with more than 20 CMOs and top marketing executives at global companies.

The report’s findings reveal that top areas of focus for CMOs include:

– Balancing global brand awareness with local market relevance
– Connecting effectively with consumers who are being bombarded with information
– Gaining access to the skills and talent necessary to survive as new tools and resources are rapidly appearing on the scene
– Measuring the relevancy, effectiveness, and return of their marketing activity investments

To download report CLICK on link below (Adobe Acrobat Reader required):
http://www.google.com/ads/research/globalcmo2008/global_cmo_paper.pdf>