How the Hispanic & Non-Hispanic Markets have changed over the past five years.

Experian Consumer Research celebrates the 5th year anniversary of the integration of the Simmons National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS) to provide consumer marketing insights for Hispanic and General Market consumers in a unified database.

As markets become increasingly global in scope while fragmenting in composition, consumers are drawing information from more channels than ever. The deep data within the Simmons suite of syndicated studies provides accurate, reliable and actionable consumer insight with over 60,000 data variables. The major advertising agencies, media players and premier advertisers all choose Simmons to effectively target and reach their most profitable customers.

“The unified NCS/NHCS allows our clients to obtain a rich multi-cultural view of their customers and prospects in key areas, such as: media and product usage behaviors among first, second and third generation Hispanic consumers; attitudinal insights such as perceptions toward product placements or receptivity to Internet advertising; lifestyle profiles such as proactive ‘green’ behaviors, to name a few,” says Ellen Romer, Senior Vice President, Brand Management for ECR.

“The Simmons NCS/NHCS is a single-source database for demographic, lifestyle, attitudinal, media consumption and product usage information. The bilingual recruitment and administration provides representation of US Hispanics, regardless of language disposition. That the Hispanic and non-Hispanic data collection is integrated in one product enables clients to analyze the entire adult US marketplace, including comparison between Hispanics and non-Hispanics, as well as in-depth analysis within the Hispanic population,” explains Angelika Kaprelian, Simmons NCS/NHCS Brand Manager.

To view charts CLICK on link below (Adobe Acrobat Reader required):
https://hispanicad.combanners2/downloads/Experian.pdf>