Humor, Marketing, and the Internet.
February 25, 2010
This paper if focused on humor alone, the mainstay in our bag of emotive tricks. Most brands feature humor in their brand attributes – perhaps as “a twinkle in the eye,” a “playful nature,” or something similar. But this paper is about humor in the digital age of marketing, its renewed benefits, and how it is impacting social technologies and the way we joke.
To download whitepaper CLICK on link below:
http://www.brandchannel.com/images/papers/119_DDB_YP_Humor_Mar2010.pdf>
