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December 18, 2009

The idea of "brand" is now synonymous with "experience." A brand today is our cumulative experience with and perception of an entity. Not surprisingly, the single largest determinant of brand experience is an organization's employees. Despite this awareness, the path to "employee-service-profit-chain" success is mired in obstacles.

By Jonathan Willard

To download white paper CLICK on link below:
http://www.brandchannel.com/images/papers/496_Magic_of_Involvement.pdf>

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