Marketers need to move from Metrics Management to Performance Management.

VisionEdge Marketing in association with Marketo announced the results of its ninth annual Marketing Performance Management and Measurement (MPM) Survey. Over four hundred business and marketing executives and professionals responded to the online study conducted mid-February through mid-March. The results indicate that marketing organizations are focused more on managing metrics than managing performance. Even so, marketing professionals are making strides in moving from talking about MPM to putting it into practice.

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