Shopper Management: An Analytical Framework for Consumer-Centric Marketing.

This white paper outlines Nielsen’s approach to the emerging discipline of Shopper Management, an approach that integrates loyalty, transaction and consumer panel information and other contextual data, translates these data sets into segmentation layers that reflect consumer behavior, attitudes, product affinity, spending and promotional response patterns, then delivers actionable insights to guide in-store strategies.

To download report CLICK on link below:
http://en-us.nielsen.com/forms/report_forms/Shopper_Management>