The surprising secret of Successful Differentiation.
September 26, 2009
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation.
By Dan Herman, PhD
To download study CLICK below:
http://www.brandchannel.com/images/papers/495_Successful_Differentiation.pdf>
