U.S. Latinos Online: a driving force.

The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments.

To download U.S. Latinos Online: a driving force, CLICK on link below:
http://www.iab.net/media/file/iab_hisp_research_wg_deck_05-05-10.pdf>