Verizon announced an expansive relationship with Fonovisa/UMLE recording artists, Los Tigres del Norte.
Beginning this summer, select music from Los Tigres del Norte's forthcoming album will be available exclusively to Verizon Wireless V CAST Music customers in the form of a four-song Mobile EP. Verizon will also be
a sponsor of the band's tour dates in the United States, and the band will make select in-store appearances at Verizon Wireless Communications Stores across the country.
"Latin and Hispanic music is an important genre for Verizon, and we are excited to work with and feature the legendary Los Tigres del Norte and bring more of their music to our customers," said Ed Ruth, director of
digital music at Verizon. "As the band moves into the next phase of an astounding career, Verizon will be there to help them communicate with their fans using the latest in mobile technology."
"Communication is what our songs have always been about," says Los Tigres del Norte front man Jorge Hernandez. "We've always sought to sing songs that tell the stories of our fans. It's important for us to keep in
close contact with them and thanks to Verizon we will be able to do that in new and innovative ways."
"Universal Music Group, which distributes Los Tigres del Norte's music, is committed to offering consumers the ability to enjoy music in many forms across a variety of different platforms," stated Amanda Marks, executive vice president and general manager of Universal Music Distribution. "And our partnership with Verizon exemplifies just one of the many new and exciting business models we are utilizing to fulfill this demand, while at the same time, expanding the digital playing field further for our artists and creating new revenue streams. We're delighted to be working with Verizon, which has been and remains an excellent partner, and with Los Tigres del Norte to help grow the mobile music business, particularly in the Latin market where mobile plays such an important role."
"At Fonovisa we are thrilled to have Los Tigres del Norte to join with Verizon to build an unprecedented mobile-driven campaign in support of their new album and tour. Regional Mexican continues to be the leading
genre within Latin music in the U.S. and this campaign is a major step in consolidating the genre's positioning in the digital music world," said Gustavo Lopez, president of Fonovisa & Disa.