EPMG announced the launch of its digital division, which focuses on the development of digital properties including web and mobile sites,
online banners, and rich media advertising. While Hispanic print media has seen strong circulation growth over the last five years, the addition of user engaging digital products has not developed to its potential. EPMG is taking a huge step forward for advertisers, publishers, and readers alike. Being on the forefront with agencies and clients, EPMG understands that delivering a 360 degree multiplatform media solution is critical to remain relevant in the dynamic media landscape.
“Our digital initiative is great for a couple reasons. First and foremost at EPMG, we believe to our core in the power of local relevant print media, this program is just a kick start to take that power to the 2.0. Second, while a few Hispanic publications have historically been pushing the digital dialogue and development, there has never been the scale needed to satisfy the advertiser demand. We believe this ongoing strategy and investment will help position our industry as one of the top opportunities to reach the Hispanic community for years to come,” said Trevor Hansen, CEO of EPMG.
EPMG is building the digital footprint from the ground up; developing cutting edge digital properties (web and mobile sites) for top Hispanic publishers nationwide, including Al Dia in Dallas, TX, El Latino in San Diego, CA, Mundo Hispanico in Atlanta, GA, Hoy Los Angeles in Los Angeles, CA and many more.
“We aim to have premium coverage in the top 30 markets by the 1st quarter of 2012. Our goal is to partner with strong local market publishers that bring the key three ingredients to the table: 1) a strong local editorial emphasis, 2) a passion for focusing on community and events, and 3) the willingness and desire to leverage those two assets in the digital space. If they have those we have the engine and team to get them live and rolling,” said Chris Morgan, Digital Director of Motivate.
“Our passion for effective communication and the expertise to deliver our clients’ message in exciting and innovative ways is what sets us apart. And beyond that, we’re always looking to raise the bar, by investing in the future, and identifying the smartest ways to really break through. I believe this initiative speaks volumes to both our commitment to and belief in the power of Hispanic media. After listening to our clients who represent the top ad agencies and clients nationwide, this initiative answers their call to action. From readers to advertisers and the media in the middle, this is an exciting win-win for everyone,” said Trevor Hansen, CEO.