August 20, 2010

The Los Angeles Times Media Group’s Hoy Fin de Semana is set to increase distribution from 500,000 to more than 700,000 households in Hispanic-dominant ZIP codes across the Los Angeles DMA beginning Saturday October 2nd. The 40% increase in the Spanish-language weekend publication’s footprint targets the nation’s largest Hispanic market.*

“Hoy Fin de Semana delivers the engaging content our readers crave and provides advertisers with the largest and most complete reach in the number one Hispanic market in the country,” said Hoy Los Angeles Publisher and General Manager Roaldo Moran. “Our investment in Hoy ensures we will continue to deepen our penetration into this vital and robust audience.”

Editorial coverage will also be expanded to provide additional sports, entertainment and health news and information together with what-to-do / where-to-go guides and calendars. Hoy Fin de Semana publishes every Saturday and can also be found online 24/7 alongside all of Hoy’s multimedia offerings at
Hoy utilizes a sophisticated distribution methodology to identify households with a propensity to speak and read Spanish, ensuring higher readership and consumer engagement.

*Source: Nielsen Claritas 2009


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