La Vibra Celebrates 1st Anniversary.

La Opinión published its first anniversary edition featuring a rotisserie of La Vibra’s best covers over the past year. This is the 53rd issue from the award winning newspaper which has published La Vibra targeting the younger generation of Latinos in Los Angeles since June 2000. It is the only tabloid entertainment magazine published in Spanish reaching
this demographic.

To celebrate, La Opinión is mailing gifts out to those clients who advertised in La Vibra. The gift mailing consists of a copy of the commemorative 1st Anniversary issue of La Vibra, and small gifts wrapped in tinsel and confetti. “We want our advertisers to know we appreciate their support and look forward to additional opportunities to help these advertisers reach this specific demographic in the Hispanic market.” said Leslie Smith, La Opinion’s Director of Advertising.

La Vibra targets the younger, urban Latinos in Los Angeles, ages 21-34, whose lifestyle is mirrored through comprehensive entertainment coverage with emphasis on music, movies, and celebrity profiles. Each edition also includes an events calendar that provides an update of local happenings and events for the week.

The first issue featured Pachucos del Ska on the cover and included advertisers like the Hollywood Bowl, KIISFM, Borders and Miller Brewing Co. The inaugural issue contained 32 pages and featured an interview with actor
and comedian Jim Carrey.

In the past year, La Opinion has taken La Vibra into different territory, partnering with record stores Tower Records, and Ritmo Latino for additional distribution in areas where young people shop and congregate. “It’s a natural setting and provides advertisers with the opportunity of getting their products or services seen where their target audience shops and meets,” commented La Opinión’s Director of Marketing, Miguel Pereira.

In addition to the additional distribution, La Vibra embarked on a wide-ranging marketing blitz in May. The magazine was sampled at clubs, concerts, restaurants and college campuses among the young audiences attending those venues. The campaign also includes advertising in La Opinión, on certain websites and at NGN’s E-billboards throughout Los Angeles.

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