ANA Announces Its Re-Branding @ Annual Conference.

The Association of National Advertisers (ANA) celebrated its new logo and revitalized brand identity today at the opening of their 95th Annual Conference: Masters of Marketing at The Arizona Biltmore in Phoenix, Arizona. The event gathered a record 900 marketers who represent thousands of brands and billions in advertising spending.

In the spirit of day one’s focus on building successful brands, Jim Speros, Chief Marketing Officer, Ernst & Young and former ANA Board Chairman, presented the ANA case study and the re-branding process on which they embarked over the past few years. He said, “The ANA has evolved into a powerful advocate for the marketing industry; a collegial, collaborative organization internally and an invaluable resource for insights and best practices externally. The time had come for the leading marketing organization to re-brand itself to support its stronger and more focused approach.”

Throughout the past three years the ANA has led the industry in a number of key initiatives. They include:

Embraced marketing accountability as its mantra and championed Ad ID as the digital coding standard for the industry.
Supported members professional advancement through new studies, forums and training programs that focus on a broad array of marketing disciplines like integrated marketing communications, multicultural marketing, event marketing and new technologies.

Aggressively fought ad taxes underscoring the economic impact of advertising at the national and local levels.
Pursued an array of thought leadership projects designed to improve the measurement and management of marketing including the development of interactive and e-mail advertising guidelines.

Led passionate campaigns to communicate the industry’s point-of-view on a wide array of issues including privacy, commercial free speech, food advertising to children and pharmaceutical advertising.

“The ANA is working to bring the industry together in a spirit of collaboration that will advance our collective goals and make the industry more effective, accountable, productive and respected, said Bob Liodice, President and CEO of the ANA, in his opening remarks. I believe the consistent increase in conference attendance over the past few years demonstrates the industry’s recognition that this conference is one of the major focal points during the year to discuss and debate the issues and opportunities that jointly confront the marketing community.”

The ANA’s new visual identity is strong and forward looking, with bold, connected block letters symbolizing a march into the future. The new tagline reads: Leading the Marketing Community, which supports the ANA’s mission to provide Insights, Collaboration and Advocacy to the industry. The colors, pine, umber and slate, convey approachability and veer away from the traditional reds and blues typical of so many corporate and trade association marks.

The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. ANA’s membership includes 355 companies with 8500 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers. For more information please visit www.ana.net.

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