ANA Announces Winners Of The 2005 Multicultural Excellence Awards.

The Association of National Advertisers today announced the winners of the 2005 Multicultural Excellence Awards. Now in its fifth year, the awards recognize ANA member companies and marketers for producing outstanding multicultural advertising campaigns that ran between June 2004 and May 2005.

The winners of each category are:
* African American: Procter & Gamble for Tide with Downy. The agency behind the campaign was Burrell.
* Asian: General Motors for the Chevrolet Malibu Maxx. The agency partner was A Partnership.
* Gay & Lesbian: Greater Philadelphia Tourism Marketing Company, created with the Altus Group.
* Hispanic: Burger King, who worked with Bromley Communications.
* Campaign with Significant Results: Procter & Gamble for Tide with Downy, again with Burrell.
* General Market: The United Church of Christ, with agency partner Gotham Inc.

The 2005 grand prize award recipients in each category were announced at a special ceremony during the ANA’s Multicultural Marketing Conference, which concluded today, held at The Ritz-Carlton South Beach in Miami, Florida. The winner of the General Market category was voted on by conference attendees earlier this morning.

“I heartily congratulate each and every one of our winners for bringing multicultural marketing to a higher level of excellence,” said Bob Liodice, President and CEO of the ANA. “Each year the caliber of work improves, and assists in highlighting the importance of this topic to the marketing industry.”

The awards are sponsored by the ANA Multicultural Marketing Committee. The committee, which was established in 1998, helps ANA members share knowledge and best practices in marketing to America’s burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

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