ANA reveals facelift for The Advertisers.

The Association of National Advertisers (ANA) and its publisher, The Pohly Company, will debut its newly revamped member magazine, The Advertiser, on October 5, 2006, at the ANA’s Annual Masters of Marketing Conference in Orlando, FL. The September/October issue will be the first to reflect the magazine’s new design and content.

The Advertiser, a bi-monthly publication, is distributed to 25,000 ANA members who are the leaders in their respective industries and are senior level decision makers including CMOs and EVP/SVP/VPs of Marketing to Presidents and CEOs. The membership represents 370 member companies, encompassing 8,000 brands, which collectively spend more than $100 billion annually on marketing communications and advertising.

“Based on feedback from our members, we have crafted a completely new magazine, with an invigorated design and content that will provide our members with in-depth insights into the top industry issues that face them today,” said Bob Liodice, President and CEO of the ANA. “ The updated editorial structure will help to position The Advertiser as the preeminent thought-leader publication for the industry.”

“The Advertiser’s redesign not only benefits the readers, but it also provides exciting opportunities for advertisers who want to showcase their products to top marketing executives,” said Diana Pohly, president of The Pohly Company.

The magazine’s revamp was focused on three key areas: editorial, design and media sales.