Viacom Outdoor Latino, a division of Viacom Outdoor specializing in out of home Hispanic media, announced it has signed the 21st Century Insurance Group to a limited outdoor media contract in Chicago targeting the Latino market. The deal will include sides of buses and transit shelters in Latino-concentrated areas of Chicago.
"We've very pleased to partner with 21st Century Insurance in promoting their services to Latinos in the Chicago marketplace through Viacom Outdoor's out-of-home media," said Arthur Rockwell, Vice President of Sales for Viacom Outdoor Latino. "Chicago has one of the largest and fastest growing Hispanic populations in the United States, and Viacom Outdoor is uniquely suited to launch a campaign like this, given we are already the largest Hispanic out-of-home media provider in the United States, Puerto Rico and Mexico."
"As we seek to grow our presence in Chicago's Latino marketplace, it was vitally important 21st Century Insurance partner with a firm that has a deep and concentrated presence throughout the city's many Hispanic communities," said Frank Gonzalez, Hispanic Marketing Director, 21st Century Insurance Group. "Viacom Outdoor Latino has proven it has the resources that will enable us to get our message out, and we're very pleased to be working with them in launching this particular campaign."