Arbitron Inc. is realigning its Outdoor Division to strengthen its current and future customer support operations, enhance product development and improve marketing capabilities.
The new structure integrates the marketing and sales functions for Arbitron Outdoor under separate executives, both reporting to Pierre Bouvard, president, New Ventures.
Effective immediately, Jacqueline Noel assumes the role of vice president, Marketing and Out-of-Home Advertising Agencies. Ms. Noel will spearhead all marketing initiatives aimed at outdoor media customers and out-of-home agencies, buying shops and advertisers. Ms. Noel was formerly vice president, Arbitron Outdoor.
Joan Gerberding, who recently assumed the role of vice president, sales for Arbitron Outdoor, will lead the overall sales effort for the division. Ms. Gerberding is a 35-year accomplished veteran of the media and broadcasting industries, most recently the president of Nassau Media Partners (NMP), formerly a division of Nassau Broadcasting Partners, in Princeton, N.J.
"This new structure will enable Arbitron Outdoor to more effectively respond to client needs in what is the fastest growing segment of Arbitron,” said Pierre Bouvard, president, Arbitron New Ventures. “Ms. Noel and Ms. Gerberding bring a wealth of knowledge and experience in the outdoor arena to our team which will create significant benefits for our customers and the industry-at-large.”