ESPN, Inc. announced an initiative that will bring sports information to on-the-go consumers through a digital out-of-home media network.
Through the agreement, ESPN will provide up-to-date sports scores and headlines to NGN's network of more than 7,200 digital screens currently delivering 54 million weekly impressions. NGN screens are strategically placed in high-traffic locations where consumers are standing in line, such as 7-Eleven, McDonald's, pharmacies, office buildings and transit stations. ESPN content will air on NGN's screens in cities across the country, including Chicago, Dallas, Los Angeles, New York City, and Washington D.C.
"Part of our commitment to being the worldwide leader in sports is making ESPN available everywhere for our fans," said Lee Ann Daly, ESPN senior vice president, marketing. "To do that, we must find ways to provide timely, engaging news to busy consumers throughout their day."
The NGN network alternates customized content, including news, weather and entertainment, with advertisements. Advertising opportunities on NGN's networks will be available as part of the ESPN ABC Sports advertising portfolio.
Rick Alessandri, vice president of ESPN, said, "NGN's network allows us to reach a significant number of viewers in a situation where they have the time and mindset to pay attention. Sports fans who might otherwise miss news and scores because they are away from ESPN, ESPN2, ESPNEWS, ESPN Radio and ESPN.com can now stay informed while on the go."
"We are delighted to have ESPN join us as a content partner," said Tracy Crocker, president and chief operating officer at NGN. "Americans recognize ESPN as the leader in sports reporting and trust it as their source for accurate and up to date sports news."
Sample ESPN programming screens for the NGN network can be viewed at http://www.ngn.com.