With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.
Compellingly, the study revealed that 62% of Hispanic people accept content/offers on their phone in the mall, making them ideal candidates for mobile couponing and offers.
Latino buying power is immense. Hispanic shoppers visit the mall 4.3 times a month and spend $121 per visit. They spend 2.5 hours in the mall and visit 2.3 stores each visit. They are avid shoppers who view the mall as their primary destination to hang out with friends and family (68%).
The Hispanic Shopper is an educated Shopper who seeks out information on sales and products before and during their mall visit. Once at the mall, this segment is influenced by path to purchase advertising and promotion deals.
“The Eye portfolio has 43 malls with a Hispanic population of 30% or more,” says Carrie Fitzmaurice-Daly, VP of Sales at Eye. “Not only are Hispanic shoppers open to finding out about products/services while at the mall (95%) but they are interested in mobile offers, making our new Amplify mobile platform an excellent way to engage with this group.”
For more information at http://www.eyecorp.com
Sources: 1 Nielsen State of the Hispanic Consumer – Quarter 2, 2012; 2Selig Center