Ford Focus will be the exclusive, integrated partner of MTV2 and MTVi's joint on-air and online coverage of the Focus Detroit Electronic Music Festival (FDEMF). MTV2's electronic and house music program, AMP, will tape a special two-hour Focus Detroit Electronic Music Festival edition this weekend from Club Focus. The special FDEMF version of AMP will air June 8 at 10:00 p.m. ET/PT.
"We could not ask for a better partner to cover the festival than MTV2 and MTVi," said Bob Fesmire, Focus marketing
manager. "This partnership highlights the relevance and appeal of the Detroit Electronic Music Festival to our customers by developing timely, customized programming that speaks to MTV's on-air and on-line audience."
The special edition of AMP will expose the latest Focus models, Club Focus, footage of the event and interviews
with Focus-sponsored artists at the event.
MTVi will provide comprehensive online coverage of FDEMF on MTV.com and Sonicnet.com including artist biographies, performance times, and a link to Focus247.com to view the webcast.