Kimberly-Clark Corporation announced a mobile marketing tour to celebrate the in-store arrival of the company's highly anticipated Cottonelle Fresh Rollwipes. The events will feature a 41-foot customized trailer that is the centerpiece of the mobile marketing tour. The tour will travel to key Southeastern cities now through November 2001 -- offering a unique perspective on personal care and encouraging consumers to try the new product.
The trailer has been transformed into an oasis of freshness. The Cottonelle Fresh Rollwipes mobile houses a mini-pictorial museum chronicling revolutionary products. The retrospective unfolds to reveal a full-size dream bathroom, created by Kimberly-Clark, that features innovative and luxurious features. Inside the mobile unit consumers can touch and feel the product at special test stations, practice installing the dispenser and enter the 21st Century Dream Bathroom sweepstakes. The winner will receive a cash prize of $25,000.00 to create their own dream bathroom.
"This tour will introduce Cottonelle Fresh Rollwipes in the Southeastern U.S., giving consumers an opportunity to experience the next evolution in freshness," said Peggy Nabbefeldt, marketing director for Cottonelle Fresh Rollwipes at Kimberly-Clark.
The customized unit will visit locations in the Southeast. Stops on the tour include Tampa, Atlanta and Nashville. High traffic venues to be visited include festivals, concerts, malls, air shows and fairs. Local advertising and promotions will support the tour. A consumer website http://www.rollwipes.com, will provide consumers with product and tour information.