Explosión Musical, a concert series sponsored by Procter & Gamble created last year will travel to top Hispanic market cities in the United States from Aug. 25 to Oct. 13, 2001.
The concert series featuring MDO and Luis Fonsi kicks-off in Los Angeles followed by performances in Chicago, Houston, New York/New Jersey, San Antonio and Miami. The concerts will be held at Six Flags theme parks in the cities mentioned, except in Miami where it will be held at House of Terror Amusement Park, a seasonal Halloween-themed park. P&G and Six Flags recently partnered to offer an all-around fun experience for Latino youth, by combining the concert with a full day of entertainment at the Six Flags parks.
"Last year P&G decided to leverage teen's love for Latin music to encourage them to get a good education and succeed in life, we are happy to bring this concert series back to the same U.S. cities were it was so well received last year." said Mayra Pollock, Assistant Brand Manager for P&G's Hispanic Teen Initiatives.
"We want teenagers to know that their enthusiasm and participation is key to making programs like this one work. The objective of Explosión Musical is to capture their interest and positively direct their attention towards school, a message which is reinforced through the public service announcements and the in-school program," added Pollock.
This marks the second year of P&G's Hispanic educational public service campaign titled "By taking small steps you'll reach great GOALS!" The program is being implemented in more than 125 schools with substantial Hispanic enrollment in Los Angeles, Chicago, Houston, San Antonio, New York and Miami. It includes public service announcements (PSA) for which P&G partnered with the popular musical group MDO, to encourage students to stay in school and stress the importance of a good education. In addition, a quarterly newsletter with articles written by students, which through their own experience seek to inspire their peers to reach towards their goals-- will be distributed along with book covers and posters highlighting the theme of the campaign.
As in last year's concert series, P&G will hold a contest called "Tell It Like It Is" in each city to provide teens the opportunity to "get up close and personal" with the artists. This contest will allow one lucky concert-goer in each city, to interview Luis Fonsi or MDO as the "Official Explosión Musical Teen Reporter." To participate, interested teens will submit a 200-word essay entitled "My Steps to Reaching My Goal in Journalism."
"Last year's teen reporter contest was a huge success. Teens really enjoyed the first-hand experience as journalists and learned about the important responsibility that reporters have to deliver accurate and useful information to their audiences, said Alexis Cardona, Brand Manager for P&G's Hispanic Teen Initiatives. "Through these contests, P&G wants to encourage kids interested in the entertainment industry or journalism to take small steps towards their goal with the knowledge that they can accomplish anything they set out to do," added Cardona.
Due to the success of last year's "Tell It Like It Is," this year P&G will introduce an additional contest -- A.C.E. (At the Concert Experience), that will allow three teenagers per city to go backstage to assist the "stage manager", "lighting engineer" or "sound engineer" and help produce an Explosión Musical concert in their city.
The artists scheduled to appear in Explosión Musical are:
* Los Angeles - Six Flags/Magic Mountain
Luis Fonsi, Saturday, Aug. 25
Jennifer & JYVE V, Sunday, Aug. 26
* Chicago - Six Flags/Great America
Luis Fonsi, Saturday Sept. 1
MDO, Sunday Sept. 2
* Houston - Six Flags/Astro World
Luis Fonsi and MDO, Saturday, Sept. 15
* New York/New Jersey - Six Flags/ Great Adventure
Luis Fonsi - Saturday, Sept. 22
MDO - Sunday, Sept. 23
* San Antonio - Six Flags/ Fiesta Texas
Luis Fonsi, Saturday, Sept 29
MDO, Sunday, Sept. 30
* Miami - House of Terror
MDO, Saturday, Oct. 13