December 02, 2000

International soccer legend Hugo Sanchez has joined Radio Unica's sports team. Effective January 2001, Hugo Sanchez will provide commentary and analysis for the network's special World Cup programming and its exclusive broadcast of major soccer tournaments.

Working closely with Jorge Ramos, Radio Unica's highly respected sportscaster and journalist, Sanchez will bring his unique and relevant views to Hugo en Unica, a newly created program which will air on Mondays from 7:00 p.m. to 8:00 p.m. PST/10:00 p.m. to 11:00 p.m. EST.

Radio Unica also announced that special World Cup programming "El Mundial al Despertar" (Wake up to the World Cup) will air during World Cup, coast to coast. This program will feature scores from the games that were played overnight, plus details and in depth analysis of the players and the tournament. As with all Radio Unica programming, listeners will be able to call the network's toll-free phone number (800) 522-1235 and interactively participate live with Jorge Ramos, Hugo Sanchez, and the Radio Unica sports team. A segment previewing upcoming games will also be included.

Commenting on the announcement, Joaquin Blaya, Chairman and CEO of Radio Unica Communications Corp. said, "Securing an agreement with one of the leading Mexican soccer players of all time represents another step in Radio Unica's commitment to deliver unparalleled programming on a 24-hour, national basis, a fundamental requirement for broadcasting sports. We are proud to have Hugo Sanchez on our team, exclusive to radio, and are committed to present great sports on Radio Unica by breaking new ground and creating new opportunities for affiliates, advertisers and listeners."

Commenting on these announcements Jorge Ramos, Sports Director of Radio Unica said, "Hugo Sanchez joining our team certifies our position as the leader in sports to U.S. Hispanics. In addition, Hugo will be able to provide the insight that only a superstar player and coach can provide. Between this and our World Cup programming, Radio Unica will offer listeners programming not available anywhere else," he added.

Sanchez has starred for Real Madrid and Mexico during a career as one of the world's most prolific strikers in the 1980s. Mexican born, Sanchez is acclaimed as Mexico's greatest player of all time and is an exciting and prolific goal scorer everywhere he's played. Among his accolades, he has won seven Spanish league-scoring titles at Atletico de Madrid and Real Madrid, and has represented Mexico at the 1978, 1986 and 1994 World Cups.

"I'm thrilled to be working for Radio Unica," said Hugo Sanchez. "I know that Radio Unica is delivering quality soccer programming. Jorge Ramos and his team are excellent journalists and broadcasters, and together we will broadcast the biggest tournaments. I look forward to providing insight and analysis, and participating in exciting dialogue with listeners," added Sanchez.

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