American Consumers: 5% Of Food Budgets Is Spent On Frozen Food Items.

Just a few years ago the frozen food market was perceived as having little room for opportunity or growth. However, according to the latest publication from Packaged Facts available at MarketResearch.com, The U.S. Market for Frozen Quick Meal Solutions, the industry has experienced a turnaround in recent years and frozen foods have gotten a new life as marketers offer consumers increasingly attractive “frozen quick meal solutions.” Frozen meal options now include bowl meals, skillet and oven meal kits, restaurant-quality pizza, new hand-held entrees, and increasingly popular ethnic varieties of all the above.

“The growth in sales of frozen quick meal solutions is out-pacing total supermarket sales growth,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “This is doubtless due to the steady stream of new products and concepts like bowl entrees, skillet meals, restaurant-style foods, and new packaging concepts developed by market leaders in recent years. These products, along with higher quality pizzas and hand-held foods are creating an unprecedented boom in the frozen quick meals sector.”

The U.S. Market for Frozen Quick Meal Solutions reports that the market has also become increasingly competitive with old players, such as Heinz and Swanson, reshuffling and new ones, such as Uncle Ben’s, joining the fray. Clear divisions are springing up between premium, mainstream, and value products, creating a unique marketplace that is ripe with opportunity and demand, but difficult to navigate.

For more information at http://www.MarketResearch.com

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