Arbitron Winter 2002 Radar Radio Network Ratings.

Arbitron Inc. announced the release of its Winter 2002 RADAR radio network audience report (RADAR 72) covering the 12-month period of January 24, 2001 – January 22, 2002.

RADAR (Radio’s All Dimension Audience Research) is a radio ratings service that measures national radio audiences and the audience size of network radio commercials and commercials within programs aired on 31 radio networks operated by ABC Radio Networks, American Urban Radio Network, Premiere Radio Networks and Westwood One. Radio Networks. The service conducts a 12,000-person telephone survey of persons age 12 and over throughout the United States.

Selected audience results from RADAR 72 (January 24, 2001 – January 22, 2002)

During the RADAR 72 survey period, 75.9 percent of U.S. consumers ages 12+ and 75.4 percent 18+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 31 radio networks reached:

77.8 percent persons 12-34

77.3 percent adults 18-24

78.1 percent adults 25-54

In addition, network radio reached upper-income adults. 92.2 percent of adults 18+ in households earning $70,000 or more are in the network radio audience each week. Network radio commercials were heard by 76.0 percent of working women and 80.2 percent of adults with a college degree.