comScores Launches Hispanic Internet Measurement Service.

comScore Networks, Inc. announced the launch of a Hispanic audience measurement service, which reports the online surfing and buying behavior of the fast-growing online Hispanic population. comScore Media Metrix Hispanic Services provide
marketers with the information required to better understand and more effectively market to Hispanic audiences across all key language segments.

“We identified an urgent need for unbiased measurement of Internet usage among Spanish-speaking Internet users and have supported this important initiative since the early days of Terra.com,” noted Manuel Bellod, CEO of Terra.com and a charter client of the new comScore service. “These data are essential to the future development of our industry, and vital for
advertising agencies and corporate clients alike. comScore is uniquely able to meet the demand and we are pleased that the firm has developed this new service.”

“comScore’s Hispanic service truly sets a new standard, allowing marketers to understand the Hispanic consumer to a degree never before possible,” said Jorge Consuegra, General Manager of Yahoo! en espanol, also a charter client of the service. “The combination of Spanish and English language-based data collection will allow marketers to develop a clear picture of Hispanic consumers’ product purchasing, lifestyles, media behavior and online
characteristics.”

comScore Media Metrix Hispanic Services are based on the Web-wide buying and surfing behavior of a representative online panel of 50,000 U.S. Hispanics. Many times larger than any other in the industry, this database provides unmatched accuracy and granularity. Online behavioral data are continuously collected using comScore’s proprietary, patent-pending monitoring technology, which measures all online media usage, including activity at proprietary content such as AOL. comScore also measures online purchase activity, allowing advertisers to understand the value of an Hispanic site’s
audience based on its buying power.

“comScore’s new service will be an indispensable tool for advertisers and publishers seeking to tap into the vast buying power of the online Hispanic audience,” commented Peter E. Blacker, vice president of international and U.S. Hispanic Interactive Marketing for AOL, also a charter client of the service. “comScore has taken unprecedented steps to accurately and completely measure this market, including the recruitment and measurement of Hispanic panelists’ in their preferred languages.”

Recruitment for this new comScore panel is conducted in both Spanish and English, allowing comScore to accurately quantify usage of Web sites in both languages. Importantly, this broad recruitment ensures representation of each of the five key language segments that comprise the U.S. Hispanic population: Spanish only, Spanish preferred, bilingual, English only and
English preferred.

Advertising agencies, publishers and marketers have shown resounding support for comScore’s new Hispanic service. In addition to Terra Networks, Yahoo! en espanol and AOL, charter clients include The Bravo Group, Tapestry (SMG), La Opinion, Media 8 Digital Marketing and Communita, Inc.

“comScore will deliver the first Internet audience measurement service that dependably measures, tracks and assesses the online behavior of Hispanics,” explained Mary Zerafa, Director of New Media for La Opinion. “And the large sample size of the comScore Hispanic panel will provide precise figures for major local markets, which are so critical to consumer communication efforts.”

comScore Media Metrix Hispanic Services will feature both national and local market detail, including data for top Hispanic markets including Los Angeles, New York, Miami, Houston, and Chicago. Data for the Commonwealth of Puerto Rico will also be available as a supplement to the U.S. service.

According to John Santiago, CEO of Media 8 Digital Marketing, “We are confident that the commitment that comScore has shown in the development and integrity of this research data will be a catalyst in helping all online marketers recognize the importance of creating a proper channel to reach the U.S. Hispanic market.”

“The development of our new service recognizes the importance of the Hispanic market as one of the fastest growing online segments,” said Richard L. Israel, comScore Networks vice president of Hispanic Marketing Solutions. “We’re confident that this new offering will deliver unprecedented value to comScore clients, and become the currency for Hispanic marketing on the Web.”

The service will be broadly available to clients in the fourth quarter 2002, delivered via the comScore Media Metrix industry-standard online reporting system.