Geoscape Launches Lists For Multicultural Direct Marketing.

Geoscape International announces the launch of DirecTarget Lists, multicultural business and consumer lists for direct mail, telemarketing and predictive modeling, DirecTarget Lists provides more than 1,000 selection criteria and are the only up-to-date business and consumer lists that deliver comprehensive ethnic groups in the US, ensuring their effectiveness in reaching their targets.

The DirecTarget multicultural consumer file has more than 130 million households and 260 million individuals. Lists can be selected geographically using any part of the address and through a wide variety of criteria such as ethnicity, race, lifestyle and socioeconomic status. The business list contains more than 11 million unique businesses and can be selected by industry code, trade area characteristics, sales volume, number of employees, industry and ethnicity of business owner.

Multicultural groups covered include over 100 groups and individual countries, such as Hispanic, African American, Asian American, Mexican, West Indian, Chinese, Russian and Polish Americans.

“Although a growing number of marketers now recognize the value of targeting rapidly growing multicultural markets, getting their offer into an ethnic market is often an inefficient, frustrating struggle,” says Cesar Melgoza, President of Geoscape. The arduous list sourcing process usually involves various list brokers, sub-optimal selection criteria, outdated data and limited selection points. Ethnic list quality and quantity are often an issue. “Given our exceptionally complex culture, it is critical to accurately deploy limited marketing budgets,” he added.

For more information at http://www.geoscape.com

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