As Income Rises – TV Time Drops.

According to the Yankee Group 2002 “Technologically Advanced Family Survey,” households making less than $35,000 per year are watching an average of six hours and 12 minutes of TV per day, and internet households with the same annual income are watching five hours and 40 minutes of TV each day. However, among those households making $75,000 or more, four hours and 42 minutes of TV is watched each day — and their online counterparts are watching just four hours and 43 minutes of TV each day.

Yankee points out that compared to several years ago, the amount of television watched in internet households is not that different from the amount watched by the general US population. In 1996, the average income for internet households was $66,500, and those households watched an average of four hours and 42 minutes of TV each day. As of 2002, however, the average annual income of online households is $58,800 and they watch an average of five hours and 12 minutes of television each day. Yankee surveyed 2,000 US households in 2002 selected as nationally representative from a panel of 600,000 households.

For more information at http://www.yankeegroup.com