New Model Provides Keys To Creating Compelling Media Experiences.

Cheskin, a strategic market research and consulting firm, has just released the third report in its Market Insight Series. The 18-page report, Media Content: The Place Where We Live, proposes a model that includes five key factors in developing media experiences which are meaningful to consumers. Previous reports in the Series have covered youth and digital experience, and life sciences.

The report describes the current nature of the media business, from broadcast to newspapers and the Internet and the business and technological developments that are transforming it. It describes means by which customers can be more fully engaged by focusing on the principles of media experience.

“Media is a very broad industry, but it all comes down to content and how people relate to it,” explains Steve Diller, a Partner at Cheskin. “Although the industry is currently focused on tactics to improve revenue, the long-term health of the industry will always rely on understanding what is relevant and meaningful for media consumers.”

The report can be downloaded at http://www.cheskin.com/think/thinking.html