Pulso Hispanic Launches.

Research Data Design, Inc. (RDD) introduced its US Hispanic Omnibus called Pulso Hispano. Pulso Hispano is a monthly telephone survey targeting Hispanic respondents in the top ten U.S. markets.

Using Pulso Hispano, market research companies, advertising agencies, media providers, and corporations gain valuable insight into brand awareness, new product development, positioning, advertising awareness, and behavior information. Clients have the flexibility to select their markets and questions, and data is delivered in ten business days. In addition to the client-requested data, RDD captures demographic and psychographic information from each respondent that can be used for further analysis.

“Many researchers and advertisers are targeting the growing Hispanic population and need accurate and timely data,” said John Stepleton, President, RDD. “With Pulso Hispano, we give clients access to Hispanic opinions so they can make intelligent and accurate business decisions. In addition to demographic information, as a value-added service to our clients, we provide psychographic data on brand behavior and categorize respondents based on degree of acculturation and language use.”

RDD fields Pulso Hispano on the first of every month, and completes 300 interviews per market with even male/female splits. Respondents are screened for Spanish-language speaking households, age, gender, and security. Because Pulso Hispano is a shared survey, the client’s data collection costs are significantly reduced. RDD will field the first Pulso Hispano study on July 1st.

“RDD is not new to Hispanic data collection,” said Stepleton. “In March 2001, RDD opened its first bilingual call center in Las Cruces, NM. Today, we have over 100 seats where we perform our bilingual surveys on a regular basis.”