Scarborough Research Expanded National Database On American Consumers.

Scarborough Research is offering an expanded national database that provides detailed insight into American consumer lifestyles.

Developed for marketing and media professionals, Scarborough USA+ provides detailed information on national consumer demographics, shopping behavior, lifestyle patterns and media usage. Together with the company’s existing local-market research, Scarborough USA+ provides a comprehensive view of the American consumer that allows the marketing and media community to:

compare and contrast local and regional nuances against national data norms;

identify the media and message to more effectively reach new and existing customers; and

target advertising and promotional campaigns to ensure the overall growth of their businesses.

“Expanding the Scarborough brand to include a nationwide perspective was a natural progression and necessary to meet the sophisticated and evolving needs of the advertising, media and marketing communities,” said Bob Cohen, president, Scarborough Research. “Our strength has always been local market consumer research and it has become increasingly crucial to provide our clients with a robust national benchmark for their local and regional data. Scarborough now prides itself on being a one-stop-shop for marketers and media who want to better understand their consumers at the local, regional and national level.”

For more information at http://www.scarborough.com.