Cable Advertising Bureau – Multicultural Resource Center.

The Cabletelevision Advertising Bureau launched its online Multicultural Resource Center at www.cabletvadbureau.com. The first cable industry site designed to help advertising decision-makers more effectively target African-American, Hispanic and Asian-American audiences, the MRC features timely information, insight and strategies for developing ethnic marketing plans.

The Resource Center brings together comprehensive demographic and psychographic information culled from leading market researchers and agencies, including the University of Georgia – Selig Center, Asia Link Consulting, Kang & Lee, Cultural Access Worldwide, Starcom Media, Strategy Research Corp., Don Coleman Advertising and Roslow Research. The site also serves as a clearinghouse for news and information about ethnic-focused programming and promotion opportunities across general market and ethnic-targeted cable networks.

“Advertisers are shortchanging themselves if they aren’t taking advantage of the tremendous marketing opportunities that exist in reaching African-American, Asian-American and Hispanic audiences–whose combined purchasing power now exceed $1 trillion,” said CAB President & CEO Joe Ostrow. “The Multicultural Resource Center will provide the advertising community with a bridge to greater success in these important markets.”

Information contained on the MRC includes:

* Demographics and Viewer Profiles – The latest data on income, employment, home ownership and education.

* Psychographics and Cultural Insights – Excerpts from recent studies, including attitudes, values, ethnographic research, media preferences and cultural nuances.

* Case Studies – Major advertisers in a wide variety of categories share their strategies for successfully building ethnic market share.

* New Campaigns – Overviews of the latest advertising efforts aimed at African Americans, Asian-Americans and Hispanics.

* Facts & Figures – Numbers, breakdowns and analyses detailing both current and future trends in ethnic population, purchasing/consumption and media usage.

* Programming Highlights – Relevant program and promotional schedules from national cable networks.

Established in 1981, the Cabletelevision Advertising Bureau is devoted to providing sales and marketing support to the cable industry to promote its growth as a local, regional and national advertising medium. Members include virtually all the ad-supported cable networks and system operators representing more than 85 percent of all U.S. cable subscribers.