October 04, 2009

Liberman Broadcasting, Inc. (LBI Media) announced that its newly launched, top-rated nationwide network, Estrella TV, will unveil “Estrellas Hoy,” a brand-new, original show that offers viewers an exclusive and unprecedented look into the world of top Latino celebrities. The hour-long show, which premiered on September 14th, airs Monday through Friday at 3:00 p.m. CT/4:00 p.m. ET.

"’Estrellas Hoy’ further demonstrates the diverse and highly original programming produced for Estrella TV," said Lenard Liberman, Co-Founder and Executive Vice President, LBI Media. “Unique content is key to Estrella TV's strategy and that is what sets us apart from other Spanish-language broadcasters. We’re providing alternatives to the Hispanic community that no other network is offering.”

With dedicated crews across Latin America, “Estrellas Hoy” delivers the biggest stars in their most interesting and compelling moments. Along with exclusive all-access footage, famous personalities El Burro Van Rankin and Maria Luisa Daria will travel throughout Latin America to interview today’s hottest stars – from telenovela headliners to movie magnates and musicians, including the likes of Lilliana Arriaga and Vanessa Arias. The hosts of “Estrellas Hoy,” Jorge Gomez Haro and Lilli Brillanti, will discover the stars’ latest projects, their latest successes and challenges, and of course, their latest scandals.

“Estrellas Hoy” fits perfectly into Estrella TV’s programming roster that includes musical-variety, comedy, scripted drama, talk and game shows, as well as a daily national newscast and a news magazine show. Through this slate of top-notch programming, Estrella TV, which has consistently garnered top Nielsen ratings, recently expanded its reach to approximately 68 percent of U.S. Hispanic households. In the recent Nielsen Media Research’s July 2009 Sweeps period, Estrella TV’s flagship station (KRCA-Los Angeles), generated strong ratings with a substantial 33 percent increase in viewership versus the same period last year.

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