May 24, 2004

LATV celebrates the two year anniversary of its hit prime-time show, “Mex 2 the Max”, with special live performances on Thursday, June 24. Known for its innovative, original programming targeting Latino youth, LATV has created a phenomenon with “Mex 2 the Max”. What started out as a music video show for the Regional Mexican music genre two years ago has evolved into a highly rated and important television program that includes appearances and performances by some of today’s biggest Regional Mexican music acts. Acts who have appeared on the show include Conjunto Primavera, Jenni Rivera, Palomo, Ana Barbara among others.

“We give our viewers incredible access to some of their favorite artists by being the only show in the country to offer continual live performances in a bilingual format. It’s amazing how we have been embraced by the public” says the show’s host, Patricia Lopez, whose natural charm and style has helped turn her into a Regional Mexican music icon with a fan base of young, loyal viewers who hound her for pictures and autographs wherever she goes. “’Mex 2 the Max’ is a unique and compelling program and I think it truly enhances the L.A. television landscape. We look forward to many more years on air”, says Daniel Crowe, president of LATV.

Besides being popular, “Mex 2 the Max” has also become important to music labels who look to break in new acts. Last year, the show helped launch the careers of the highly popular Univision Music duo Akwid who has since gone to Gold sales status. “Mex 2 The Max” was also the place where young Regional Mexican singing sensation Adan “Chalino” Sanchez made his last live television performance before his untimely death in March of this year, and the first television show where reigning artist Lupillo Rivera recently performed a live concert to an audience filled studio. With this phenomenal access to artists it’s not uncommon to see long lines of eager fans waiting for their opportunity to enter the LATV studio, meet Lopez, and see their favorite music act.

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