August 23, 2008

Univision’s wildly popular novela “Al Diablo con los Guapos” (Down with the Beautiful) 2-hour grand finale made the network  #1 for the entire night among all Adults 18-34 and Adults 18-49, not just Hispanics, and across all major demographics for its time period, according to NTI. With nearly 10 million Total Viewers watching some or all of the program, “Al Diablo con los Guapos” was also the #1 program on television among Total Viewers 2+, all Adults 18-34, Adults 18-49, Persons 12-24, Persons 12-34 and Teens 12-17.
 
On average, the 2-hour finale was seen by:
 
Total Viewers 2+          6,780,000
Adults 18-34                2,448,,000
Adults 18-49                3,763,000
Women 18-34              1,338,000
Women 18-49              2,178,000
Men 18-34                   1,110,000
Men 18-49                   1,586,000
Teens 12-17                    660,000
Kids 2-11                    1,176,000

In addition, thus far for the week among all Adults 18-34, “Al Diablo Con Los Guapos’” two-hour finale outdelivered such popular English-language broadcast programs as:
 
o       ABC’s “Wipeout”
o       CBS’s “Big Brother 10” and “Flashpoint”
o       NBC’s “America’s Got Talent-Wed”, “Biggest Loser-6” and “Deal or No Deal- Mon,” and “America’s Toughest Jobs”
o       FOX’s “Terminator: The Sarah Connor Chronicles,” “Kitchen Nightmares,” “Hole in the Wall-Thur. 8 & 8:30pm,” “Bones,” and “Prison Break”
o       CW’s “Gossip Girl”, “90210,” “Privileged,” “Smallville,” Supernatural,” and “America's Next Top Model-5”
 
Source: Nielsen Media Research, NTI 9/15/2008-9/19/2008.  Reach based on 6+ minute qualified audience,  Fast TA, 9/19/2008. Live+SD.

Local Highlights
 
“Al Diablo con los Guapos” (8-10pm ET/PT; 7-9pm Central) was the #1 program in TOTAL DAY among:
 
Households
Los Angeles, Dallas and San Antonio

Viewers 2+
Los Angeles, New York, Dallas and Phoenix

Adults 18-34
Los Angeles, New York, Chicago, Dallas, Phoenix and San Francisco

Adults 18-49
Los Angeles, New York, Dallas, Phoenix and San Francisco

Women 18-34
Los Angeles, New York, Chicago, Dallas, Phoenix and San Francisco

Women 18-49
Los Angeles, New York, Dallas, Phoenix and San Francisco

Teens 12-17
Los Angeles, New York, Dallas and San Francisco
 
The Grand Finale of “Al Diablo con los Guapos” attracted more viewers than the combined viewership to its competitors during the same time (8-10pm ET/PT; 7-9pm Central).
 
In Los Angeles, “Al Diablo con los Guapos” had more viewers than the COMBINED VIEWERSHIP of ABC, CBS, NBC, FOX, CW and MNT. There were +81% more Adult 18-34 viewers, +13% more Adult 18-49 viewers, and +19% more Teens 12-17.

In New York, “Al Diablo con los Guapos” had +38% more Adult 18-34 viewers and +12% more Viewers 12-34 than the combined viewership of ABC, CBS, NBC, FOX, CW and MNT.

In Dallas, “Al Diablo con los Guapos” had +6% more Adult 18-34 viewers and +47% more Teen 12-17 viewers than the COMBINED VIEWERSHIP of ABC, CBS, NBC, FOX, CW and MNT .

In Phoenix, “Al Diablo con los Guapos” had the same amount of Adult 18-34 viewers as the COMBINED VIEWERSHIP of ABC, CBS, NBC, FOX, CW and MNT.

In Chicago, “Al Diablo con los Guapos” had +10% more Adult 18-34 viewers than the COMBINED VIEWERSHIP of ABC, CBS, NBC and FOX.
 
SOURCE: Nielsen Media Research, NSI, Friday, September 19, 2008 (Live)

Leave a reply

Image CAPTCHA
Enter the characters shown in the image.