As part of Seccion Amarilla USA’s strategy to refresh and renovate its brand, the Spanish Yellow Pages publisher has changed its traditional slogan: “Sí funciona y funciona muy bien”, and today introduces its new slogan: “Aquí lo encuentras”.
As mentioned by Benjamin Podoswa, Chief of the Board of Seccion Amarilla, “The reason for this change is based on the development the company has had for over 100 years of international existence, in recent times Seccion Amarilla has gone from being a traditional print media, to being a multimedia platform that uses as a base the practical and successful concept of the Yellow Pages”.
This development has had a great impact on the company’s number of advertisers and users, who are currently being offered a more flexible and interactive platform of communications, which is always connected to the current Hispanic Market of the US. “Our new slogan, Aquí lo encuentras, definitely reflects the true spirit of Seccion Amarilla and we hope that it reaches the objective of serving us as a means of easy and direct recall.” ended Benjamin Podoswa.
Thus, with the objective of reinforcing its leadership position in the advertising world and its presence in the growing Hispanic community of the U.S., Seccion Amarilla introduces its new slogan. This new slogan will serve as a call to action for the launching of a new platform the company is preparing in order to benefit its client and user