Univision Bay Area announced the re-format of its Uforia station KVVF as Latino Mix 105.7/100.7FM, which now airs Latin Rhythmic music.

Entravision Communications Corporation announced that it will bring listeners the most extensive Spanish language radio broadcast coverage of the upcoming 2019 NFL Centennial season. Entravision will broadcast 46 games across 17 U.S. markets on its owned and operated stations, the most in its multi-year partnership with the NFL which extends through the 2020 NFL season.

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.  By Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

With over 15,000 local broadcast radio stations, no other medium informs, entertains or engages better than radio.  Rooted in the community where listeners live, work, go to school or just go about their day, radio connects.  By Annette Malave, SVP/Insights, RAB

Entravision Communications Corporation announced that it has realigned its local sales organization and promoted Eddie Melendez to President of Local Media Sales.

Radio specializes in boosting ad campaigns because it primarily reaches consumers during the day and away from home, when they’re on the go and closest to the point of purchase. This is a powerful advertising proposition, especially when you consider the impact of a captive audience in the car, where most of radio’s out-of-home listening happens. Increasing traffic and commute times aren’t likely to diminish anytime soon.

Meruelo Media announced that sales executive Mariano Amador will join the newly reformatted Cali 93.9 (KLLI-FM Los Angeles) as General Sales Manager.

The initial product offering, dubbed “E-Plus”, is specifically designed to improve measurement accuracy in large multi-cultural radio markets.

Entravision Communications Corporation announced a radio format change in Sacramento and Modesto, CA with the launch of "Fuego Hot Hits" on KHHM 103.5 FM and KCVR 98.9 FM effective immediately.

Video didn't kill the radio star. Neither have multiple forms of media that have emerged in the last few decades. Perhaps more important, radio has spawned the dramatic and ongoing rise in voice technology that has captured consumers' imagination and then some.

In June 2018, rumors were rampant that Univision Communications‘ would be selling some or all of its radio stations. The chat proved to be unfounded, and now Univision is doubling down on its ownership of AMs and FMs serving Hispanics across the U.S.  How so?  By Adam Jacobson - Editor of Radio & Television Business Report

Each week, the Hispanic Radio Podcast focuses on some of the key topics, facts and trends shaping Spanish-language radio — and stations with English-language programming that target Latino consumers.  Many of these topics were shared at the Hispanic Radio Conference, held March 12-13 at the Intercontinental in Doral. This year's two-day event was jam-packed with panel discussions delving in to The Fair Play Charter and where the the Media Leadership Council (MLC) of the 4A’s stands today, and just what programming innovation -- if any -- can be seen across Hispanic radio today.

Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California.

 

ThinkNow released a new Latino Brand Authenticity Report 2019 on U.S. Hispanics buying habits of Latin American food and beverage brands. The study found that it’s most important for Latin American brands to have a great tasting product to attract the hearts and minds of U.S. Hispanic consumers.

The annual Medallas de Cortez Awards were presented Tuesday evening at Radio Ink‘s annual Hispanic Radio Conference, being held right now in Miami.

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