OK, so I digress.  I'm listening to "Vogue" as I write this.

Everything I know about marketing I learned from the Material Girl.

   I'm sure by now everyone has read about how the Latino population in California is reaching parity with the Anglo population.  And while the Asian population increased at a higher rate since the last Census, the Lati

By Ralph E. Herrera is President of Lanza Group, LLC

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

   US Census Bureau released the new total US population figure for the 2010 Census of 308,745,538 as of 4/1/2010.

    By Miguel Gomez Winebrenner / Cheskin

Earlier this week MTV announced this year's nominees for its Video Music Awards (VMAs) and one name you didn't hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi.  That's right,

    By Chiqui Cartagena

Surprising results make me question the methodology of the survey

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman's Nation, the Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues - like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts - honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

   Have been following a blog dedicated to Cross Culturalism by Ken Muench who is now at DraftFCB in Chicago via Grupo Gallegos and Casanova Pendrill.

"There's a huge audience out there that wants to see people on television that look and live their lives like they do.  We're happy to accommodate them."  That's how Steve Koonin, president of Turner Networks

There seems to be a pattern with Arizona.  First the refusal to honor Dr. Martin Luther King, Jr. with a holiday and now an anti-Hispanic immigration law.

   by David Queamante

  I am taking a view on the current PPM battle between Spanish Broadcasting System (SBS) and Arbitron which transpired in the last 72 hours that the broadcasters might not want to hear.

   There is something very interesting that happens when you visit Barcelona (or Catalunya for that matter).  Most residents are bilingual and live in that bilingual world with ease…not very different from Latinos in the US.  Now, I am very cle

   For many of you that do not remember the early years of our industry, we lived them and can tell you that there were intuitive strategic initiatives that help establish credibility and trust in our pioneers and allow