Television | HispanicAd.com

Are Second Screens Distracting TV Viewers?

September 27, 2018

People’s increasing use of second screens lets advertisers reach users through more devices. But is this making it harder for TV advertisers to reach their target audiences?

TV's Effect on Millennials? Not Necessarily Minimal

September 26, 2018

Millennials may not watch as much TV as previous generations, but their engagement with the TV content they do watch may actually be deeper than other groups.

“Nuestra Belleza Latina” gears up for Season 11 premiere this Sunday, September 23rd

September 20, 2018

Univision’s reality competition “Nuestra Belleza Latina” (NBL) is back with a new look and attitude for a new season.

Telemundo Puerto Rico to air “JUNTOS SOMOS GRANDES”

September 20, 2018

Telemundo Puerto Rico/WKAQ-TV will air “Together We Are Great” (Juntos Somos Grandes), a live, three-hour special program on Thursday, September 20 at 7 PM ET to pay tribute to the strength and resiliency of Puerto Ricans, one year after Hurricane Maria made landfall in the island.

2018 ‘Miss Universe Puerto Rico’ Pageant to air on WAPA America and Television Dominicana

September 20, 2018

The 2018 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s renowned ‘Centro de Bellas Artes’ on Thursday, September 20, at 8pm ET/5pm PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

Telemundo announces Nominees & Performers for 2018 Latin AMA’s

September 19, 2018

Produced by Telemundo and Somos Productions, the fourth annual “Latin AMAs” pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show.

The New Economics of TV Advertising

September 19, 2018

In the past, TV advertising's value was obvious. Ask anyone "Where's the beef?" or "Can you hear me now?" and chances are they'll immediately associate those questions with Wendy's and Verizon. But in the digital-first world, TV's place in an omnichannel marketing strategy is shifting.

The Power of SVOD on Multicultural Audiences and Advertisers

September 18, 2018

Netflix, Hulu, Amazon Prime, YouTube… if you’re not tapping into Streaming Video on Demand (SVOD), you’re missing out on a huge opportunity. According to a 2017 study conducted by Fluent LLC, SVOD usage has surpassed cable, with 67 percent of U.S. internet users streaming video on demand, versus 61 percent who are consuming through cable. And according to Cord Cutter News, over 9,000 Americans are ditching cable each day. By: CMC Research Chair Nancy Tellet

Univision Celebrates Mexican Independence Day “El Grito” with a Coast-to-Coast Party

September 14, 2018

Univision Network will celebrate Mexican Independence directly from Mexico City, Los Angeles, and San Antonio.

CentroAméricaTV to premiere “Inmigrantes: El Camino Hacia un Sueño”

September 13, 2018

CentroAméricaTV will premiere its new original production, “Inmigrantes: El Camino Hacia un Sueño” (Immigrants: The Road Towards a Dream), on Saturday, September 15, 2018, at 8:00pm ET / 5:00pm PT.

119.9 Million TV Homes in the U.S. for the 2018-2019 TV Season

September 11, 2018

The number of persons age 2 and older in U.S. TV Households is estimated to be 305.4 million, which represents a 0.3 % increase from last year. Increases in U.S. Hispanic, black and Asian TV households were also seen, due to estimated increases in population growth.

Centroamérica TV to launch new Look in celebration of Network’s 14th Anniversary

September 07, 2018

Centroamérica TV will unveil a new logo, on-air look and graphics package on September 15, 2018, coinciding with the network’s 14th anniversary.

Cinelatino acquires premiere of Ladrones

August 29, 2018

Cinelatino has acquired the U.S. television premiere of the Mexican box office hit Ladrones (“Thieves”), which will debut on the network on Sunday, September 2, at 11:00pm ET / 8:00pm PT.

Telemundo announces premiere of El Recluso”

August 29, 2018

Telemundo announced the premiere of “El Recluso” (The Inmate), the much anticipated prison thriller set to debut on Tuesday, September 25 at 10pm/9c.

How Brands Can Benefit by Riding the OTT Wave

August 29, 2018

OTT may be the messiah of modern media. More than half of 22-54 year olds didn’t watch paid TV in 2017, according to a marketing agency study. The shift from traditional broadcast, or cable viewing, to more fluid, video-based behaviors is swiftly making its mark. This year, 90 percent of Millennials claimed they regularly binge-watch. The thirst for entertainment on-demand is strong and growing. But what’s behind it? Simplicity and customization. The leaders of effortless entertainment -- Netflix, Amazon and Spotify -- all share a common mission to make people’s daily lives better by surrounding them with what they need, at the moment they need it, through a personalized entertainment experience.

Search form

Pages