Television

Cinelatino will premiere Lecciones para Domar a un Macho (“Lessons in Taming a Man”), a ‘Grown & Sexy’ original comedy TV movie, on Saturday, April 27, 2019, at 11:00 p.m. ET / 8:00 p.m. PT.

Telemundo launched ‘La Ves por Telemundo o no la Ves’ (Watch it on Telemundo, or You’ll Miss Out) an innovative marketing campaign to generate anticipation and urge new and returning viewers not to miss the highly anticipated second season of “La Reina del Sur.”

The Telemundo Station Group announced that José Alberto Suárez has been named President and General Manager of the Telemundo stations in Fresno (KNSO), Sacramento (KCSO), and Salt Lake City (KULX).  In this role, Suárez will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations.

Brands today know more about their customers than ever before, including their behavior, what they like and buy, what they search for online, and what media and platforms they view. There's a wealth of first- and third-party data from brands, as well as ample amounts of viewership data from set-top boxes and smart TVs, that together give a much more precise understanding of consumers' viewing behavior. The level of precision marketers can now apply to the evaluation and purchasing of TV content has never been better.

Of the myriad ways viewers consume TV-originated content, Nielsen found that live TV continues to be the largest contributor to time spent. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from cable networks, this same group spends 81% of their time viewing this content on live TV.

Discovery U.S. Hispanic announced that Discovery en Español and Discovery Familia GO Apps are now available on Roku.

According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length.