Univision’s “Primer Impacto,” the longest-running Spanish-language daily news magazine in the U.S., is celebrating its 25-year anniversary with an entire week of live shows featuring exceptional stories, celebrity appearances and musical guests.

Cinelatino celebrates the month of love beginning with the exclusive U.S. television premiere of the Mexican blockbuster A la Mala on Sunday, February 10, with back-to-back airings at 9pm ET/6pm PT and 11pm ET/8pm PT.

While industry leaders express optimism and enthusiasm for TV attribution, they also are looking for greater visibility and understanding into how leading providers conduct the practice.

Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna.

NBCUniversal Telemundo Enterprises announced it has secured a record number of integrated partners in a single scripted property for Telemundo with its upcoming series “Betty en NY”. Produced at Telemundo Center in Miami, the highly anticipated, star-packed production is the modern adaptation of one of the most influential stories which will premiere on Wednesday, February 6 at 9 p.m./8c.

Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna. Even better, with the shift to digital broadcasting a decade ago, they’re getting even more channels for free—and in great HD quality. Because of our comprehensive panel approach, our data is inclusive of all household types, including OTA, which allowed us to conduct deep insights and analysis in this important growing segment. So what do we know about OTA households? We recently dived into the data to find out more about them—particularly, how many there are, what they look like and how they consume media.

Univision New York announced the launch of the very first full-time Spanish-language news bureau in Albany, NY—a historic move marking the first time that a Hispanic television news station in New York will have a full-time presence based in the state capital.

Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. “Reaching the ‘Un-Reachable” debunks five commonly-held myths about those who watch little to no television, including which demographics are veering away from traditional television and why.

A fresh new on-air look across the network that introduces an updated Univision logo. These changes are part of a brand refresh that supports our internal positioning that captures succinctly what Univision is all about: “Bringing Together Hispanics on the Rise.” This campaign reinforces and expands on our commitment to elevate Hispanics by making them feel proud of their heritage, supported in their daily life, and optimistic about the future.

Telemundo International Studios and Movistar+ announced a strategic multi-year co-production partnership to produce premium limited series for the U.S. and international markets. The parties have agreed that Telemundo Network will have the exclusive rights for the US; Movistar+ will have the exclusive rights for Spain.

Univision Communications Inc. announced the launch of a slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area.

Primo TV (Vme Media Inc.) and Platinum Films have announced the launch of "Realm Runner" a new thrilling endless runner game for the hit series Matt Hatter Chronicles.

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But for that to happen, several types of companies—including multichannel video programming distributors (MVPDs) and TV networks—need to update their technologies and strategies.

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership.

“Vida y Salud” will air in two-hour episodes every morning from Monday through Friday in the United States and in Latin America on AZ Mundo, a TV Azteca International Pay TV network. Segments of the program on specific topics will also be available for the global market via the new Spanish-language health website www.VidaySalud.com.

Pages