Univision Communications Inc. (UCI) announced it has entered into a new partnership with language education powerhouse Rosetta Stone Inc. The two companies have come together to debut Univision Aprender con Rosetta Stone, a new language learning program to help the Hispanic audience gain English-language proficiency. Conversely, those looking to gain proficiency in Spanish will also be able to benefit from the co-branded program.
“English language skills are critical to unlocking higher levels of education and career advancement, in addition to navigating basic systems and services from healthcare to education and beyond. With the launch of Univision Aprender con Rosetta Stone, we hope to give our community the tools they need to achieve their goals,” said Rick Alessandri, executive vice president of Enterprise Development, Univision Communications Inc.
“When looking at how best to reach the Hispanic audience in the U.S. and beyond, teaming up with Univision was a natural fit,” said John Hass, President & CEO, Rosetta Stone. “This strategic partnership gives us a new avenue to fulfill our mission of improving people’s lives by empowering the Hispanic audience with our proven language learning programs and giving them access to a better future by gaining English proficiency.”
Univision Aprender con Rosetta Stone is a mobile-first digital language learning solution tailored to Hispanic learners looking to learn English or Spanish. The program includes the immersive curriculum developed by language and education experts at Rosetta Stone, as well as its TruAccent™ speech recognition technology to help learners get speaking accurately right from the very first lesson. Learners have access to a personalized skills-based learning platform that maximizes engagement for users by providing an enriched experience through proven, flexible and contextual learning, as well as numerous features including Phrasebook, Stories and Audio Companion.