April 21, 2016

HispanicAd announced the winners of the 2016 Hispanic Media Planning ‘Excelencia” Awards at the AHAA conference held in Miami, FL

Based on the input of our Judges:

Katy Bonilla - Media Manager at Zubi Advertising
Theresa Miller - Media Director
Andrea Redis - Coste - SVP Media Services at C-Com Group, Inc

The winners of this year’s competition are:

Best Plan using Branded Entertainment/Content Integration

Agency:   d expósito & Partners
Client:   AARP
Product: AARP Services
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

Best Campaign under $1 MM

Agency:   d expósito & Partners
Client:   McDonald’s  Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

Best Plan using Data for Targeting & Addressability

Agency:  Identity (IPG Mediabrands)
Client:   FCA
Product: FIAT 500x
Media Director:  David Queamante
Media Planner: David Queamante
Media Buyer: David Queamante

Best Plan using Direct Response

Agency:   Havas Edge
Client:   ALSAC St. Jude
Product: YAMILA Campaign (donor acquisition)
Media Acquisition Strategy Manager: Jaida Vaught
Director, Client Services & Multicultural: Chad Crammer

Best Integrated Plan integrating 3 or more media types

Agency:   d expósito & Partners
Client:   McDonald’s  Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

Best Plan using Local Media

Agency:   d expósito & Partners
Client:   McDonald’s  Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

Best Plan using Mobile

Agency:   Zubi Advertising
Client:   Ford Motor Company
Product: Focus
VP Media Director:  Isabella Sanchez
Media Supervisor: Marian Lozano
Sr. Digital Analyst: Daniel Alston
Sr. Ad Ops Specialist: Jackie Interian
Social Media Strategist: Manu Gabaldo

Best Plan using Out of Home

Agency:   Zubi Advertising
Client:   Ford Motor Company
Product: Fusion and Focus
VP Media Director:  Isabella Sanchez
Media Supervisor: Marian Lozano
Media Buyer: Kathy Bonilla

Best Plan using Publishing

Agency:   Zubi Advertising
Client:   JP Morgan Chase
Product: Consumer Bank
VP Media Director:  Isabella Sanchez
Associate Media Director: Jany Borges
Media Planner: Jose Merino

Best Plan using Radio

Agency:   Zubi Advertising
Client:   Dunkin’ Donuts new York
Product: DD Limited Time Offer/Coffee Leadership
VP Media Director:  Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Manager: Kathy Bonilla
Media Buyer: Lourdes Banos

Best Plan using Social Media

Agency:   Mediavest – MV42
Client:   Comcast
Product: XFINITY X1 Language Choice
Media Director (Strategy):  Tracy Decker
Media Director (Digital/Social): Carolina Cadena
Media Planner: Ian Goldman

Best Plan using Television

Agency:   Zubi Advertising
Client:   The Lincoln Mercury Company
Product: Lincoln MKC
VP Media Director:  Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Planner: Alexandra Galicia
Media Manager: Kathy Bonilla

el Gran Plan

Agency:   d expósito & Partners
Client:   AARP
Product: AARP Services
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

 

 

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