June 22, 2013

Univision’s “Premios Juventud” (Youth Awards) celebrated its  tenth birthday with a party in the hottest South Beach style—with sand, palm trees, sailboards, boats, campfires, a lighthouse, fireworks, and even an onstage swimming pool where superstars Jennifer Lopez and Pitbull took an unexpected dip. The most original and unconventional awards show on Spanish-language television presented awards in 27 unique categories within five areas: Music, Movies, Novelas, Sports, and Pop Culture; the biggest winner of the night was Prince Royce.
Jennifer Lopez and Pitbull jumpstarted the “Premios Juventud” beach bash performing a live medley of their blowout hits “On the Floor,” “Dance Again,” “Live It Up,” and “Don’t Stop the Party” in a truly unforgettable production featuring 46 dancers and aerial acrobats, drums, an impressive laser light show and nonstop rhythm. After a grand opening featuring Lopez inside a bird cage and Pitbull appearing on top of a silver jungle gym, the explosive duo had the audience on its feet jumping and cheering with their electrifying dance moves.
This vibrant opening number brought down the house and set the ultra-festive mood for the rest of the night, during which the lineup of stellar performances ran the gamut from sensual bachatas to Regional Mexican, salsa, electronic dance tunes, pop ballads and much more. Among the internationally famous Latin music recording artists who performed live on the “Premios Juventud” tonight were Chino y Nacho, DJ Chino featuring Fito Blanko and Papayo, El Dasa, J Alvarez, J Balvin, Larry Hernandez, Leslie Grace, Lucero, Marc Anthony, Marconi with Eiza González, N’Klabe, Thalía, and Victor Manuelle ft. Gocho. Additionally, the show featured an inspiring segment with up-and-coming young artists Abraham Mateo, Becky G, and Kevin Ortiz, whose impressive musical talent bodes future stardom. 
In a “Premios Juventud” exclusive, six Latin music stars performed the U.S. television premieres of their newest singles. Ricky Martin drove the crowd wild with his signature sexy moves in the worldwide preview of his “Spanglish” version of  “Come With Me” amid a state-of-the-art lights show; Prince Royce wooed the audience with “Darte un Beso” against a romantic Caribbean backdrop; Jencarlos Canela debuted “I Love It” in a festive pool party setting; Maite Perroni surprised viewers with the new bachata tune “Tú y Yo,” giving an unexpected twist to her pop career; Pee Wee debuted the romantic ballad “Duele Decirte Adiós”; and Yandel, part of the super popular reggaeton duo Wisin y Yandel, made a rare appearance alone on “Premios Juventud” to close the show with his new solo single, “Hablé de Ti,” in a sensational number that began with him rappelling down to the stage from a giant light-filled Y.
During the three-hour telecast, an impressive number of celebrities from the world of Hispanic entertainment were on hand to present the awards. Prince Royce topped the list of winners, getting five awards in Music categories that range from Red Hot Artist and Catchiest Tune to My Favorite Video. He was followed by the late “Queen of Banda,” Jenni Rivera, who received four awards, including My Regional Mexican Artist and My Ringtone. Among other winners were Bruno Mars and Jesse & Joy, with two statuettes each, plus Blanca Soto, Marconi, Maná, Shakira, Pitbull, and many others in a diverse range of categories. All winners were chosen by fans who voted online and on mobile via www.PremiosJuventud.com.
One of the highlights of the evening was the presentation of the “Premio Ícono Mundial” (Icon Award) to Jennifer Lopez. The special award pays tribute to outstanding artists of Hispanic descent who have achieved global fame. This was only the second time that the award was given at “Premios Juventud”; the previous recipient was Marc Anthony. Lopez also took home a second award tonight for the Movies category, She Steals the Show.
In addition, Mexican comedic actor Eugenio Derbez was honored with the prestigious “Supernova Award” in recognition of his distinguished and wide-reaching career. Past recipients of the “Supernova” award include Fernando Colunga, Shakira, Maná, Ricardo Arjona, Chayanne, and Antonio Banderas.
For the first time ever this year, “Premios Juventud” fans voted for the 2013 Summer Song online and via Twitter, which will become the official theme of the Univision Network’s summer on-air promotions. The winner was “I Love It” by Jencarlos Canela.
Prior to the awards ceremony, Univision celebrities Alejandra Espinoza, Rodner Figueroa and Carlos Calderón, joined by pop sensation and star of the hit telenovela “Amores Verdaderos,” Eiza González, covered the arrival of all the celebrity guests as they made their way towards the “Premios Juventud” show.  This year’s pre-show theme featured a festive strip of arcades, shops and restaurants along a colorful beach boardwalk where Angel & Khris performed their contagious summer feel single “My Corazón.”
Fans were able to join in on the beach fun via unique social media integrations. Alejandra Espinoza, also the official “Premios Juventud” social media host, brought fans closer to the action direct from the Social Media Lounge and “Premios Juventud” beach style social media wall featuring the evening’s trending artist and hottest topics. Additionally and unique to Univision, viewers chose their Best Dressed celebrities of the evening via a REAL-TIME Twitter vote.
Additional social plays included a Twitter Mirror, where winners posed for a special picture on the boardwalk and backstage that they then tweeted out to fans. Chino y Nacho served as the evening’s celebrity insider team photodocumenting exclusive content on Instagram and Facebook. Fan Twitter questions were also asked throughout the evening to celebrities on the carpet and shoutouts were broadcast on-screen in support of fan favorites. This year, fans were able to Tweet “Truth or Dares” for their favorite celebrities and select Q&As were presented during rehearsals this week.
Mashable’s Associate Entertainment Editor Brian Hernandez was on-site equipped with the newest reporting technologies providing fans at home with unprecedented access to the show and their favorite celebrities.
¡Qué Actorazo! (Best Actor): Antonio Banderas
Actriz Que se Roba la Pantalla (She Steals the Show): Jennifer Lopez
Película Más Padre (Favorite Flick): “Girl in Progress”
¡Está Buenísimo! (He’s so HOT!): Sebastián Rulli (Amores Verdaderos)
Chica Que Me Quita El Sueño (Girl of My Dreams): Blanca Soto (Porque el Amor Manda)
Mejor Tema Novelero (Best Novela Theme Song): “Me Puedes Pedir lo que Sea” - Marconi ft. Eiza González (Amores Verdaderos)
La Combinación Perfecta (The Perfect Combo): “Llorar” - Jesse & Joy ft. Mario Domm
¡Qué Rico Que Se Mueve! (Best Moves): Shakira
Voz del Momento (Red Hot Artist): Prince Royce
La Más Pegajosa (Catchiest Tune): “Incondicional” - Prince Royce
Lo Toco Todo (Just Play It All): “Phase II” – Prince Royce
Mi Video Favorito (My Favorite Video): “Incondicional” - Prince Royce
El Súper Tour (The Super Tour): “Mi Despedida Tour” – Vicente Fernández
Canción Corta-Venas (Heart-Wrenching Song): “Llorar” – Jesse & Joy ft. Mario Domm
Mi Ringtone (My Ringtone): “La Misma Gran Señora” – Jenni Rivera
Favorite Hitmaker: Bruno Mars
Favorite Hit: “When I Was Your Man” – Bruno Mars
Mi Artista Pop (My Pop Artist): Jenni Rivera
Mi Artista Regional Mexicano (My Regional Mexican Artist): Jenni Rivera
Mi Artista de Rock (My Rock Artist): Maná
Mi Artista Tropical (My Tropical Artist): Prince Royce
Mi Artista Urbano (My Urban Artist): Pitbull
Revelación del Año (Best New Young Artist): Kevin Ortiz
Síganme los Buenos (Follow Me): Jenni Rivera
Mi DJ Favorito (My Favorite DJ): Eddie “Piolín” Sotelo
Deportista de Alto Voltaje (Most Electrifying Athlete): Javier “Chicharito” Hernández
La Nueva Promesa (Promising New Player): Félix “El Diamante” Verdejo

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