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BuenHogar magazine published by Editorial Televisa, has applied for membership in the Audit Bureau of Circulations (ABC).
Established in 1964, BuenHogar magazine is published monthly and it has been part of the US Hispanic women for more than 40 years, providing valuable information and solutions to everyday chores to help them successfully manage their work and family responsibilities. Our philosophy? Home is where you are.
"Our application for membership in the Audit Bureau of Circulations demonstrates our commitment to validating our rate base of 40,000 of sold copies to our advertisers. It gives them another reason to trust BuenHogar's authentic distribution and also provides them with a great vehicle to reach an in-demand audience. Further, it demonstrates the difference between BuenHogar and the numerous non audited publications in the Hispanic market.
Michael J. Lavery, ABC's president and managing director, said, "Today's media marketplace is more competitive than ever before. In addition, advertisers are demanding increased accountability from the media they use. Publishers need every marketing edge to meet these challenges. We are pleased BuenHogar recognizes that ABC will assist in achieving the objectives of both publishers and advertisers. We welcome their application for membership."
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