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ImpreMedia announced its editorial coverage of World Cup 2006 and related marketing programs available for advertisers. The coverage will be offered to readers and advertisers under the title of "Golazo! 2006." Tied to its award-winning editorial coverage, "Golazo! 2006" offers marketers the ability to target aficionados of the 'World's Greatest Game' through a broad range of editorial products, sponsorship packages and promotional programs. "Golazo 2006!" is anchored by a series of ten editorial supplements focused on the FIFA 2006 World Cup, with programs running concurrently in Los Angeles' La Opinión, El Diario La Prensa in New York and Chicago's La Raza.
Leveraging it's editorial expertise, ImpreMedia will for the first time create a glossy, stand-alone magazine that will highlight each of the past 17 World Cups and its heroes and be distributed in multiple markets throughout the country next spring.
In addition to the supplements and national magazine, "Golazo! 2006" offers advertisers sponsorship of various editorial sections, promotional opportunities, collectible sticker albums and pocket calendars, newspaper advertising as well as sponsorship packages that incorporate all or some of the programs.
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