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The AIM Tell-A-Vision Group (AIM TV) announced that their multi-award-winning programs, American Latino TV (ALTV) and LatiNation, will premier their new seasons the week of October 3rd in a record number of markets. The shows received time period upgrades in major markets and dozens of new pickups in small to medium, traditionally non-Hispanic markets in the Southeast, Northeast and Midwest.
ALTV enters its fourth season with carriage on English-language stations in over 90 cities. The show received a boost with time period upgrades in major markets including LA, Tampa and Dallas. The show simultaneously gained carriage in an additional 23 emerging Latino markets including Omaha, Birmingham, and Chattanooga. ALTV now reaches over 85% of Hispanic Homes and over 60% of ALL TV homes--a first for a syndicated, Latino-themed show.
ALTV’s companion program, LatiNation was equally impressive more than doubling its previous year’s distribution with over 70 markets clearing the sophomore season. LatiNation garnered upgrades in 14 of the top 25 Hispanic markets such as New York, Miami, Phoenix, Dallas and Chicago. For the first time, LatiNation will be teamed up with ALTV in over 60 markets, creating a powerful one-hour block of culturally relevant programming targeted to U.S.-born Latinos.
“If you had asked me four years ago, when we debuted if we would ever be in 100 markets I would have scoffed. TV executives now see that Latinos have moved to traditionally non-Hispanic markets and the result is an exciting growth opportunity for local stations all across the U.S.” states Robert Rose, CEO of AIM Tell-A-Vision Group. “English language Latino programming is a great way for stations and advertisers to grow share” Rose continues.
"We were the first national show to cover Reggaeton before the movement exploded across the country,” states Renzo Devia, President of Maximas Productions. “We also recognized there was something special about Eva Longoria long before Desperate Housewives."
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