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The second edition of “Premios Juventud” aired to a record-breaking audience of viewers of all ages. The music and celebrity filled 3 hour broadcast drew more viewers than its highly successful first outing to become the second most-watched special of the year in any language among Hispanics, surpassed only by Univision’s perennial ratings blockbuster, the “Premio Lo Nuestro a la Música Latina” Latin music awards.
Beating all other more established awards shows such as the Academy Awards, the Golden Globes, and both the Billboard and Latin Billboard Music Awards, “Premios Juventud” and its fast-paced, hip and unconventional style scored an impressive 23.5 rating among Hispanic Households and was watched by 4.8 million viewers. Posting a 12.8 rating among young Hispanic viewers age 12-34, the broadcast also attracted nearly three times the Hispanic audience of the 2005 MTV Video Music Awards. Among teens, its 9.6 rating represents a +50% increase over last year’s telecast.
Attesting to the power of Univision specials, the 2005 “Premios Juventud” Awards pushed the network to the #4 position for the entire evening’s primetime among all adults 18-34, regardless of language, on the first Thursday night of the new season.
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