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The Association of National Advertisers announced the finalists for the 2005 Multicultural Excellence Awards. Now in its fifth year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2004 and May 2005.
The 2005 grand prize award recipients in each category will be announced at a special ceremony during the ANA’s Multicultural Marketing Conference scheduled for November 6-8, 2005 at The Ritz-Carlton South Beach in Miami, Florida.
Finalists were named in six categories. They are listed below in alphabetical order within each category.
Category Company/Brand Agency
African American
McDonald’s / Baobob Burrell Communications
McDonald’s / Fruit ‘N Walnut Salad Burrell Communications
Procter & Gamble / Tide with Downy Burrell Communications
Asian
California Department of Health Services IW Group
General Motors / Chevrolet Malibu Maxx A Partnership
SBC Communications / SBC DSL Yahoo! PanCom International
Gay & Lesbian Cendant Corporation / Avis Rent-A-Car Impax Marketing Group
Greater Philadelphia Tourism Marketing Co. Greater Philadelphia Tourism Marketing Co.
Hispanic
American Airlines Zubi Advertising
Burger King Bromley Communications
Circuit City Stores Bromley Communications
Heineken USA The Vidal Partnership
Hertz Corporation / Hertz Car Rental The Bravo Group
General Market
MasterCard International McCann Erickson
Microsoft / Windows XP McCann Worldgroup
United Church of Christ Gotham Incorporated
Campaign with Significant Results
GlaxoSmithKline / Sensodyne San Jose Group
Procter & Gamble / Tide with Downy Burrell Communications
SBC Communications / SBC Yahoo! DSL - Kids Show PanCom International
The awards are sponsored by the ANA Multicultural Marketing Committee. The committee, which was established in 1998, helps ANA members share knowledge and best practices in marketing to America’s burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
About the ANA
The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. ANA’s membership includes 355 companies with 8500 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers. For more information, visit
>http://www.ana.net
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