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Michelsen Advertising, Inc. and Eventus joined forces to launch GRAMMY Award winner Willy Chirino as the new spokesperson for Humana’s Florida Hispanic market. Chirino will appear in a series of print, radio and television and outdoor ads promoting Humana’s Medicare Advantage plans beginning in late October.
“Willy Chirino will be a welcome addition to our marketing strategy and will further position Humana as a healthcare leader in South Florida”, said Barbara Menendez, Marketing Director of Humana.
“I’m excited and honored to partner with Humana, one of our South Florida community’s premier health benefits companies,” said Chirino, “and I’m looking forward to helping Humana provide guidance to South Florida Hispanic families on their health care needs.”
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